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Posts tagged Augmented
Augmented Reality Becoming More Like the Read/Write Web
Jul 16th
When content management systems (CMS) like WordPress and Blogger hit the Web several years ago, the Internet entered a new age where it became quick and easy for anyone with a computer to contribute content. This week, augmented reality (AR) took a significant step toward becoming more like the read/write Web with More >
If we in the era of Augmented trademark infringement?
Jul 6th
The use of logos or insignias to symbolize a product, service or company is one of the oldest ways for a brand to stand out from competitors and similar products. These days, laws protect the misuse or copying of trademarked brand logos, but as technology evolves and companies find new More >
Can Augmented Reality Help Save the Planet?
Jun 23rd
Earlier this month I had the opportunity to attend the Augmented Reality Event in Santa Clara, California, and it was there that I discovered some amazing uses being developed using AR technology. I’ve already highlighted how it is being used to help doctors save lives, and more recently how it could More >
Military Grade Augmented Reality Could Redefine Modern Warfare
Jun 11th
When explaining the concept of augmented reality (AR) to someone who has never heard of it, I find myself going through a series of common real-life and pop-culture examples to help them understand. Aside from explaining that the 1st and Ten Line in football games and the computer vision of the More >
How iPhone 4 Could Change Augmented Reality
Jun 10th
When Apple announced iOS 4.0 earlier this year, some additions to the SDK (software development kit) caught the attention of augmented reality (AR) developers – specifically, open access to the phone’s camera APIs. But with the introduction of the new hardware in the iPhone 4 made this past Monday, the possibilities for More >
Augmented Reality’s Next Steps: Sitting Down with the Titans of AR
Jun 9th
Last week in Santa Clara, California, luminaries from the augmented reality (AR) industry gathered for Augmented Reality Event 2010 – a conference focused on the business of AR. The two-day event was a great success filled with eye-opening sessions about AR and its possibilities for the future. Fortunately I had the More >
Augmented Reality Get Its Own Standardized Logo
Jun 3rd
Yesterday during my talk at the Augmented Reality Event in Santa Clara, California, one of the questions I brought up was whether or not QR codes continue to be used because of their association with AR. Should we prolong the use of these large black and white codes in order to More >
How Augmented Reality Helps Doctors Save Lives
Jun 2nd
I’m in Santa Clara, California this week attending (and speaking) at the Augmented Reality Event – a conference focused on the business of AR that has experts from across the world gathered to share their ideas. While at the event, my goal has been to hunt down innovative and unique real-world More >
Layar’s New Augmented Reality Browser Makes For A Strong Location Play
Jun 2nd
Layar is today unveiling the latest iteration of its Reality Browser product (3.5), starting with an Android version with an iPhone 3GS app update scheduled for later. With the new version of the browser, users can now easily discover and experience Augmented Reality without the need to enter a search query or open a More >
Turn by Turn Augmented Vision Coming Soon with Wikitude Drive
May 31st
Augmented reality (AR) developers Mobilizy, makers of the Wikitude World Browser, are close to releasing their latest creation, Wikitude Drive, an app that combines AR technology with turn-by-turn driving directions. The app works by taking live video of the road captured by a smartphone mounted on the dashboard or windshield and More >